Snapchat has introduced its own AI chatbot to mixed reviews, with some criticizing its prominence on the social media app.
It’s powered by OpenAI’s GPT, which is also used in Microsoft’s Bing search engine.
The My AI feature is pinned to the top of users’ chat feeds and can only be removed by paid subscribers.
This has sparked internet criticism, with questions raised about how the app uses location data.
Snap describes My AI as “an experimental, friendly chatbot” that can answer inquiries, offer advice, and plan trips.
However, it was admitted that the tool was not always accurate and that its results “may include biased, incorrect, harmful, or misleading content.”
After being introduced to paid members first, My AI has been rolled out to millions of users worldwide.
Users have access to customizing options such as pinning and unpinning features, as well as My AI, by subscribing to Snapchat+, which costs £3.99 per month in the UK.
According to a Snap spokesman, the “vast majority” of people who had early access to My AI were loving it, with millions of messages exchanged per day.
“We’ve appreciated all of the feedback from our passionate community as we continue to improve the experience.”