Kevin Systrom and Mike Krieger, the co-founders of Instagram who departed Facebook in 2018, have formed a new endeavor to explore ideas for next-generation social media platforms. Their debut product, “Artifact,” is a customized news feed that employs artificial intelligence to learn about your interests.
Krieger stated in an Instagram post on January 31, 2023, that he and Systrom “had been working with a brilliant team” for more than a year to launch the product. “As we build up, we’re gradually letting people in, sign up for the waitlist at artifact.news“.
In comparison to Instagram, the Artifact app focuses on articles rather than photographs. Artifact will recommend content based on your preferences and let you discuss it with your friends.
A user’s feed will become increasingly personalized based on what they click on, with a main feed displaying popular news from large media companies down to minor blogs.
Artifact represents the fusion of articles, facts, and artificial intelligence. The app is available for both Android and iOS.
According to Platformer, Artifact is a “TikTok for text,” however you might also call it Google Reader reborn as a mobile app, or even a surprise attack on Twitter.
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When you click on articles that interest you, Artifact will give you similar posts and stories in the future, exactly like watching movies on TikTok’s For You page tunes its algorithm over time.
After co-founding Instagram in 2010, Systrom and Krieger sold the application to Meta in 2012 for $1 billion.
The two quit Instagram in 2018, according to reports at the time, due to disagreements with CEO Mark Zuckerberg about the app’s direction and a desire to better integrate it into Facebook.
Systrom and Krieger have since established a company focused on future social apps, and Artifact is the company’s first product.